ART DIRECTOR · BRAND STRATEGIST · CREATIVE OPS
BENGALURU — MUMBAI
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Iturncaffeineintocompellingmotiongraphics,videos,andtheoccasionalARmagictrick.CreativeLeadfocusedonmakingtechnotboring—buildingbrandsthroughmotion,leadingteams,andstayingdangerouslycaffeinated.
I'm Omkar — a creative hybrid dwelling between motion design, strategy, and film. For 8+ years, I've been building brands through motion, leading teams, and staying dangerously caffeinated.
My work lives at the intersection of storytelling and technology — where frame-perfect animation meets business impact. From perfume branding to AI-powered workflows, Augmented Reality to Gen-AI production tools — if it pushes boundaries, I'm building it.
I transform complex narratives into fluid work that people don't just watch, but feel. Currently leading the Salesforce creative unit at Webenza, managing 10+ creatives, and shifting entire production pipelines toward automation and GenAI.
Motion Design
Core expertise — animation, visual storytelling, explainer videos.
95%
Creative Direction
Turning business goals into visual systems that scale.
90%
Video Production
Full cycle — concept to final cut, across platforms.
85%
GenAI & Creative Tech
AI-powered workflows cutting production time by 40%.
75%
Art Director
Webenza India Pvt Ltd
2024 — Present
Leading creative direction for Salesforce — producing marketing and sales communications across platforms. Introduced GenAI node-based production workflows cutting asset turnaround by ~40%. Managing a 10-member creative team with cross-functional delivery at scale. Key accounts: Salesforce, Airtel Business, Amazon, WNS, Pidilite, Brigade Group, Belkin, Fossil.
Senior Motion Designer
Atlas Copco Group
2021 — 2023
Produced multilingual motion design for international subsidiaries. Translated complex engineering into 2D/3D explainer videos and product demos. Key contributor to group rebranding + 150th Anniversary Global AR campaign reaching 10+ geographies.
Creative Strategist & Designer
Blank Canvas
2023 — 2024
Led strategy, video, and branding projects end-to-end — fronting client acquisition, pitching, and delivery. Bootstrapped a D2C lifestyle brand: owned performance marketing, creative communication, and design strategy from concept to execution. Brands: Jio Financial Services, Savsol, Zee Learn, Beyond Canvas Co.
Multimedia Designer
Freelancer
2019 — 2021
Design consultant for FCB Kinnect, Forecast Media, Yellow Ads — brands including IndusInd Bank, Kotak Mahindra, Tiffany & Co., Standard Chartered, Amway. Assistant Director for Aditya Birla Group music video series. Drone Cinematographer for Xtreme Media.
Brands I've worked with
Bachelor of Mass Media (Advertising)
Mumbai University
2013 — 2016
Specialized in advertising strategy, copywriting, and visual communication. Built foundation in brand psychology, campaign planning, and consumer behavior.
Diploma in Graphic, Web & Motion Design
Maya Academy of Advance Cinematics
2014 — 2016
Acquired technical skills in Adobe Creative Suite, After Effects workflow, animation principles, and digital asset creation.
Fundamentals of UX Design
Coursera (Google Affiliated)
2023 — 2024
Gained a solid foundation in software development overall. Focused on building mobile applications.
Diploma in Fashion Photography
Indian Institute of Photography
2013 — 2014
Explored art photography, photo design, studio lighting, and editorial styling. Gained foundation in visual storytelling and art direction through the lens.
50+
Brands Served
8+
Years Experience
Have a project that needs creative direction? Looking for someone to lead your brand's visual identity? Or just want to geek out about motion design and GenAI workflows? Drop a line below.