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Brand Strategy & D2C Economics
I wanted to test if I could run a creative business end-to-end. This meant being the single point of failure—handling performance marketing, product photography, design strategy, and financial risk on my own dime.
Client
Various
Year
2023
Industry
Consulting & Retail
Turnaround time
1 Year
The Approach
I applied tight ROI-focused metrics to creative output. If a campaign wasn't converting, it was killed. I treated branding not as art, but as a business multiplier.
Results & Deliverables
Delivered 360-creative for Jio Financial and Mount Litera.
Bootstrapped and managed a standalone D2C brand.
Hardened skills in pure ROAS-driven design.
