DREAMFORCE '24 (XPERIENCE)
Localizing a Global Mega-Event
Dreamforce requires a highly specific, high-prestige aesthetic. The challenge was localizing 150+ visual motion and static assets for the Indian event leg, ensuring they felt both culturally relevant and 100% compliant with the mother brand.
Client
Salesforce (via Xperience)
Year
2024
Industry
Enterprise Tech Events
Turnaround time
1 Week
The Execution
Working alongside an intense 1-week timeline (and many late nights inside a Red Bull fridge), I spearheaded the generation of high-fidelity social content, spatial branding, and key event motion graphics.
Results & Deliverables
Successfully delivered 150+ event aesthetic assets on an extreme 7-day timeline.
Event branding hit zero-revision approval from global stakeholders.
