SALESFORCE (WEBENZA)
2D & 3D Motion Graphics | Animation Workflows | Motion Guidelines
Managing creative output for worlds largest CRM provider meant balancing extreme volume with strict, non-negotiable global brand guidelines.
To roll out their sales, marketing & product communication for the launch of Agentforce (AI-powered autonomous agent) across 14+ industrial verticals, Salesforce needed a dedicated production unit that could deliver enterprise-level motion design to match the frequency of product releases.
Year
2024 - 2026
I was directly responsible for:
Team & Structure: Recruited and managed a dedicated motion team, implementing a structure for simultaneous multi-industry production.
Automation: Developed custom plugins, animation templates & workflows to automate repetitive animation and rendering tasks, reducing manual labor per production.
Asset Management: Built a centralized, version-controlled asset library that allowed the team to pull pre-approved animation components instantly.
Standardization: Developed motion guidelines that synchronized the visual output of 14+ different industries under a single evolved brand identity.
Results & Impact
Faster Production - Scaled operations from 2 video to 30 videos per quarter
Market Readiness - Compressed turnaround for each video by more than 50%
Global Adoption - Our motion guidelines were adopted by Salesforce's global team as their internal standard.
Produced 100+ product demos across 2 years.
Zero compromise on global Salesforce enterprise design guidelines.
Social Media
2018 - 2025