Motion Design
Agentforce by Salesforce
A multi-film product demo motion series built for Salesforce's Agentforce platform, tailored across 13+ industry verticals including Financial Services, Healthcare, Media & Entertainment, Automotive, and Net Zero — sector-specific demo and sizzle reels designed for sales enablement, product marketing, and live events.
Year :
2024 - Present
Industry :
Enterprise SaaS
Client :
Salesforce
Project Duration :
4-5 Weeks/Project
Problem :
The brief was to create product demos for a platform that never sits still. Agentforce evolves constantly — new automation capabilities, feature upgrades, entire industry clouds launching every few months. Each release needed its own film, accurate to the current product, distinct to its vertical, and ready fast.
Solution :
Deep product research came first. We worked closely with product managers to map every feature and capability accurately, then built standardized video formats that combined scripted storytelling with real UI walkthroughs — showing the platform doing things, not just describing them. The formats evolved alongside Salesforce's branding and product roadmap, each film grounded in real use cases that made automation, agentic workflows, and decision logic tangible for enterprise buyers.
Key Execution Details
Visual Style: Futuristic, premium, brand-led — with sector-specific visual cues per vertical
Tools Used: After Effects, Illustrator, Photoshop, Premiere Pro, Figma
Platforms: Sales decks, product pages, events, digital marketing
Deliverables: 150+ videos across 13+ industry clouds
Challenge :
Salesforce ships new features every four to six months. Early on, each project was a fresh build — unsustainable at that pace. I designed the end-to-end production workflow my team at Webenza followed: templatized motion systems, a custom reusable animation library, and clear style guardrails per vertical. That infrastructure cut production time by at least 40% and scaled our output from 1–2 videos per quarter to 30 high-quality deliverables.
Summary :
The films became central to Salesforce's go-to-market pipeline — used across sales enablement, product pages, and global events. The motion guidelines and frameworks we created were adopted by Salesforce's global team as their internal standard. On the agency side, the work scaled Salesforce into Webenza's largest account with the highest billing per quarter.
This project sharpened my skills across art direction, motion systems design, and production operations at enterprise scale. Building the workflow infrastructure — from templatized formats to reusable animation libraries — pushed me deeper into creative operations and team leadership. Over two years and 150+ films, it became the project that turned me from someone who makes videos into someone who builds systems for making them.
More Projects
Motion Design
Agentforce by Salesforce
A multi-film product demo motion series built for Salesforce's Agentforce platform, tailored across 13+ industry verticals including Financial Services, Healthcare, Media & Entertainment, Automotive, and Net Zero — sector-specific demo and sizzle reels designed for sales enablement, product marketing, and live events.
Year :
2024 - Present
Industry :
Enterprise SaaS
Client :
Salesforce
Project Duration :
4-5 Weeks/Project
Problem :
The brief was to create product demos for a platform that never sits still. Agentforce evolves constantly — new automation capabilities, feature upgrades, entire industry clouds launching every few months. Each release needed its own film, accurate to the current product, distinct to its vertical, and ready fast.
Solution :
Deep product research came first. We worked closely with product managers to map every feature and capability accurately, then built standardized video formats that combined scripted storytelling with real UI walkthroughs — showing the platform doing things, not just describing them. The formats evolved alongside Salesforce's branding and product roadmap, each film grounded in real use cases that made automation, agentic workflows, and decision logic tangible for enterprise buyers.
Key Execution Details
Visual Style: Futuristic, premium, brand-led — with sector-specific visual cues per vertical
Tools Used: After Effects, Illustrator, Photoshop, Premiere Pro, Figma
Platforms: Sales decks, product pages, events, digital marketing
Deliverables: 150+ videos across 13+ industry clouds
Challenge :
Salesforce ships new features every four to six months. Early on, each project was a fresh build — unsustainable at that pace. I designed the end-to-end production workflow my team at Webenza followed: templatized motion systems, a custom reusable animation library, and clear style guardrails per vertical. That infrastructure cut production time by at least 40% and scaled our output from 1–2 videos per quarter to 30 high-quality deliverables.
Summary :
The films became central to Salesforce's go-to-market pipeline — used across sales enablement, product pages, and global events. The motion guidelines and frameworks we created were adopted by Salesforce's global team as their internal standard. On the agency side, the work scaled Salesforce into Webenza's largest account with the highest billing per quarter.
This project sharpened my skills across art direction, motion systems design, and production operations at enterprise scale. Building the workflow infrastructure — from templatized formats to reusable animation libraries — pushed me deeper into creative operations and team leadership. Over two years and 150+ films, it became the project that turned me from someone who makes videos into someone who builds systems for making them.
More Projects
Motion Design
Agentforce by Salesforce
A multi-film product demo motion series built for Salesforce's Agentforce platform, tailored across 13+ industry verticals including Financial Services, Healthcare, Media & Entertainment, Automotive, and Net Zero — sector-specific demo and sizzle reels designed for sales enablement, product marketing, and live events.
Year :
2024 - Present
Industry :
Enterprise SaaS
Client :
Salesforce
Project Duration :
4-5 Weeks/Project
Problem :
The brief was to create product demos for a platform that never sits still. Agentforce evolves constantly — new automation capabilities, feature upgrades, entire industry clouds launching every few months. Each release needed its own film, accurate to the current product, distinct to its vertical, and ready fast.
Solution :
Deep product research came first. We worked closely with product managers to map every feature and capability accurately, then built standardized video formats that combined scripted storytelling with real UI walkthroughs — showing the platform doing things, not just describing them. The formats evolved alongside Salesforce's branding and product roadmap, each film grounded in real use cases that made automation, agentic workflows, and decision logic tangible for enterprise buyers.
Key Execution Details
Visual Style: Futuristic, premium, brand-led — with sector-specific visual cues per vertical
Tools Used: After Effects, Illustrator, Photoshop, Premiere Pro, Figma
Platforms: Sales decks, product pages, events, digital marketing
Deliverables: 150+ videos across 13+ industry clouds
Challenge :
Salesforce ships new features every four to six months. Early on, each project was a fresh build — unsustainable at that pace. I designed the end-to-end production workflow my team at Webenza followed: templatized motion systems, a custom reusable animation library, and clear style guardrails per vertical. That infrastructure cut production time by at least 40% and scaled our output from 1–2 videos per quarter to 30 high-quality deliverables.
Summary :
The films became central to Salesforce's go-to-market pipeline — used across sales enablement, product pages, and global events. The motion guidelines and frameworks we created were adopted by Salesforce's global team as their internal standard. On the agency side, the work scaled Salesforce into Webenza's largest account with the highest billing per quarter.
This project sharpened my skills across art direction, motion systems design, and production operations at enterprise scale. Building the workflow infrastructure — from templatized formats to reusable animation libraries — pushed me deeper into creative operations and team leadership. Over two years and 150+ films, it became the project that turned me from someone who makes videos into someone who builds systems for making them.